On-page SEO services focus on optimizing individual web pages to improve search rankings and user experience. This includes elements such as meta tags, meta descriptions, keywords, headings, internal linking, on-page content, url structure, alt tags, formats, blog posts, and more.
SEO without any content on your website is not as effective. Without content, search engines may struggle to determine the topic and keywords associated with your website, resulting in lower visibility in search results.
Additionally, when your content is being created, it HAS to be done with SEO techniques prioritized! Otherwise it won‘t be effective for SEO and lead conversions.
Using SEO techniques to create content can help grow your business. It is crucial to create high-quality, relevant, and optimized content because it helps search engines understand the purpose and relevance of your website, as well as what to serve to your potential customers' search queries. This improves your website‘s visibility and the likelihood of you capturing leads by attracting visitors who are actively searching for products, services, or questions related to your business, increasing your search engine visibility 24/7.
With this service requested, we generate high-quality and captivating content that resonates with your target audience, helps to solve their problems, and entices them to take action, become one of your fresh leads, or convert into a customer. Content marketing is a powerful tool that can drive leads and generate demand for your products or services. It plays a crucial role in SEO by enhancing your website's visibility in search engines and credibility online.
Content on your website is essential for effective SEO:
- It helps optimize your website for relevant keywords and improves search engine rankings.
- It attracts and retains visitors, reduces bounce rates, and increases user engagement, leads, and conversions for your products or services.
- Valuable content encourages social sharing and backlinking, which is one of the best ways of increasing your website's authority and visibility.
- Regularly updated or fresh content signals to search engines that your website is active and relevant.
➕ Includes:
• One meticulously researched blog post, roughly 500-1500 words long, tailored to effectively target your niche:
Your Site Threader expert will create an informative and valuable blog post article customized to address the needs and interests of your readers as well as the objectives of your business and SEO content marketing efforts.
• As many visually appealing royalty-free images as needed:
To enhance engagement and captivate your audience. Including relevant and visually appealing images in your blog post can help break up the text, make the content more visually appealing, and provide additional context or examples. If you have any images you'd like us to use, please upload them to us during your service request form!
• Incorporation of your services, products, and affiliate product links within your content where appropriate, allowing you to monetize your blog!
• Utilization of your Keyword Research package if requested, to optimize your content for search engine visibility and organic traffic.
• High-quality design and readability of your blog posts on any PC or mobile device
This service involves finding and analyzing keywords that people use to search for products or services and how that relates to what your business offers. This data helps identify keyword opportunities and your content requirements to rank for those keywords.
Content that incorporates these relevant keywords and phrases allows you to create or request the most effective content possible for your SEO efforts because these keywords are what your users are most likely searching for. By strategically including these keywords in your content, you can increase your chances of ranking higher in search results for those specific queries.
The results of utilizing our Keyword Research Package can be:
- Acquiring vital information that directs and drastically increases the effectiveness of content creation efforts
- Improved visibility in search engine results
- Increased organic traffic to the website
- Enhanced targeting of potential customers
- Higher chances of ranking for specific search queries and keywords
- Can save time and effort by providing a curated list of keywords that are likely to be effective in attracting organic traffic.
- Help identify untapped opportunities and niche-specific terms that can drive demand.
With our keyword research package, businesses can create content that is more data-driven and backed by insights.
➕Includes:
• A .PDF Summary of your Keyword Research Package Data and Recommendations.
(We will also use this data if we are to create content for your site.)
• In-depth keyword analysis to uncover valuable product, service, and content creation opportunities for your particular niche
• Identification of relevant keywords that align with your business offerings
• Strategic recommendations of keywords in crucial page elements such as titles, headings, meta tags, and content where applicable
Lead Magnet Creation or Optimization
This service can create lead magnets that help generate leads for your business and improve your website's SEO. Plus, if you already have a lead magnet that you created yourself, this request can optimize it further and integrate it into your site most effectively.
By offering valuable incentives, you'll increase traffic and engagement on your site, build your email list, convert more leads, and establish your brand's authority.
We specialize in creating and optimizing compelling incentives on your website that entice your visitors to become leads or convert into customers.
When it comes to lead magnets, you want to get it right the first time. Offering just anything for free won’t work. You have to entice your site's visitors to take action!
A lead magnet should be a complete solution to a narrow problem for your target customer.
Your lead magnet should fulfill the following criteria for your visitors:
1. Solves a real problem for them
2. Promises a quick win
3. Gets super specific
4. Proves quick to digest
5. Offers a high degree of perceived value
6. Provides Instant Gratification
7. Demonstrates your expertise or unique value proposition
Secondly, you need to know what type of lead magnet will work best for your audience. Here are five of the most popular types:
1. Educational lead magnet: Teach your visitors something they don’t already know.
2. Useful lead magnet: Provide a tutorial, calculator, or other tool with which to solve a problem.
3. Community-Building lead magnet: Create a way for your audience to build a community based on the things they have in common.
4. Entertaining lead magnet: Inspire or entertain your audience.
5. Bottom of funnel lead magnet: Tip the visitor from lead to customer.
If your business is ready to generate quality leads that boost your conversion rates and SEO efforts, then request Site Threader's Lead Magnet service so that we can create or optimize your lead magnets for you!
➕Includes:
• One lead magnet created per request:
If you need multiple lead magnets, please request this service again for each.
• Support consultation together to understand your specific requirements and objectives if necessary.
• Optimization/Integration of your current lead magnet:
If you already have your own lead magnet that you created, then this service will optimize and integrate your self-made lead magnet if requested. As long as it is in a media format that can be integrated with WordPress (Audio, Video, Text, Documents, and various other applicable file types such as .zip downloadables) we'll ensure it captures the attention of your target audience and makes them take action in accordance with your marketing and business objectives.
• Design and Content Creation:
Tailored to your business's objectives and brand messaging, Site Threader will design your visually appealing and engaging lead magnet. We'll also handle the content creation for your lead magnet by crafting high-quality, informative, and relevant content that resonates with your audience and persuades them to take action or provide their information in accordance with your business objectives and brand messaging.
• Landing Page Integration:
To maximize the impact of your lead magnets, we'll integrate each magnet seamlessly into each appropriate or dedicated landing page on your website. These landing pages will be optimized for conversion, featuring persuasive copy, compelling visuals, and clear calls to action.
• Lead Capture Form Setup:
We'll set up your lead capture forms and integrate them with any of your applicable WordPress plugins, CRMs, Newsletters or other objectives that you may be using this for. Lead capture forms collect the necessary information from visitors who want to access your lead magnets. These forms will be strategically placed on your landing pages and designed to minimize friction and maximize conversions.
• Conversion Tracking:
Our service can include the implementation of conversion tracking, allowing you to monitor the effectiveness of each of your lead magnets. You'll gain valuable insights into the number of leads generated, conversion rates, and other key metrics to measure the success of your lead-generation efforts.
• You can choose from the following which type of lead magnet you would like to be created for you:
✓ Useful lead magnets: (Tools for your users in exchange for their lead info)
Calculator, Calendar, Cheatsheet, Checklist, Examples, Generator, Infographic, Planner, Recipe, Resource Guides, Script, Spreadsheet, Swipe file, Template, Toolkit, Workbook.
✓ Community-building lead magnets: (Allow your visitors to sign up for access to)
Book club, Challenge, Facebook group, Forum, Mastermind group, Membership site, Slack group, Discord server, etc.
✓ Entertaining lead magnets: (Can be used to provide useful info to, and or get useful info from your visitors. Assessments and surveys can also be used as a conversion tool to match your visitors to the right product for them)
Contest, Giveaway, Quizzes, Assessments, Surveys.
✓ Bottom of funnel lead magnets: (Entice your visitors with benefits in exchange for their info or call to action)
Bonus, Bundle, Coupon code, Discount code, Free consultation, Free quote, Free shipping, Free Trials, or Samples.
✓ Custom lead magnet: Do you have a unique lead magnet idea you'd like us to implement for you that could be done within the estimated scope and timeframe for this request? Request this service an let us know!
⚠️➖ Lead Magnet creation does not include the following:
We will not create the following lead magnets for you because they likely fall outside of the scope of this request. However, we can optimize and integrate almost any lead magnet you may have already, including the ones below! So, if you have a lead magnet that you have created that is in this list, let us know and we can use that for this request!:
❌: Audiobook, Case studies, Coloring book, Comic strip, E-book, Game, Gated content, Guide, Infographic, Library, Mind map, Newsletter, Online course, PDF download, Podcasts, Prediction, Report, Rewind, Roundup, SlideShare, Tutorial, Video, Webinar, White paper, or similar lead magnets outside of the scope or expertise of this request.
Please note that the timeframe to finish this request may vary and will depend on the scope and complexity of your requested Lead Magnet and your specific needs.
On-page SEO Optimization Package
This service optimizes the relevant on-page elements that enhance your website's SEO and improve the overall user experience. With our comprehensive on-page SEO optimization service, we implement various techniques, that ensure search engines can effectively understand and index your content better which improves your website's visibility in search results.
➕Includes:
• Internal linking:
Create a logical and well-structured internal linking system that improves website navigation and facilitates search engine crawling. This helps users discover relevant content and enhances SEO.
• Website architecture optimization:
Optimize the structure and navigation of your website to provide a seamless user experience. A well-organized website architecture improves user engagement and search engine crawling efficiency.
• Image Alt Tags:
Add descriptive and keyword-rich alternative text to your images, improving accessibility and allowing search engines to understand the content of your visuals.
• Meta Tags and Meta Descriptions:
Optimize meta titles and descriptions to improve click-through rates in search engine results pages (SERPs). Compelling and relevant meta tags attract users and provide concise information about your web pages.
• URL structure optimization:
Ensure that your URLs are concise, descriptive, and user-friendly. Well-optimized URLs help search engines and users understand the content of your pages.
This includes Creating new or Editing the product descriptions on your site.
Product Descriptions can make or break a decision for your customers.
They inform and persuade your customers, helping them understand your product specifics and make informed purchase decisions.
Well-crafted descriptions also enhance search engine optimization, differentiate your products from competitors, and set accurate expectations, which can lead to higher conversions and customer satisfaction.
➕Includes:
• Up to 1-10 product descriptions per request
• Roughly 250-750 words long per product description
• Creation of engaging and informative product descriptions in accordance to your business objectives and brand messaging
• Editing existing product descriptions for improved clarity and effectiveness
• Incorporating relevant keywords for better search engine visibility
• Ensuring accurate and concise product information
• Optimizing descriptions to highlight unique selling points and benefits
This service can create or optimize the copywriting on your website, or landing pages. Webpage copywriting is the process of writing online copy for marketing purposes. Excellent website content considers your products, services, and customer's pain points and engages your users with your solutions in a way that leads them to take action. We can write content that sells for you! Have you been struggling to convert users with your on-page website copywriting? This service specializes in creating written content that sells an idea, product, or service as effectively as possible.
➕Includes:
• One instance of this service per request, if you need multiple instances please request this service again.
• Creating copy or editing your existing copywriting on your website pages up to roughly 200-800 words total.
• Optimizing for relevant keywords and using these keywords strategically in your website's content, meta tags, headings, and URLs where applicable. (More effective with our Keyword research package)
• Content optimization:
Creating high-quality, informative, relevant, and engaging content that aligns with user intent and search engine guidelines.
• Landing page optimization:
Ensure that your landing pages are optimized for search engines and designed to convert visitors into leads. Pages may need to be redesigned to entice leads to take action better, leveraging search intent, and on-page SEO techniques.
Please specify the creation or edits desired when you request this service in your account using the Request Services Form.
Off-page SEO optimization involves strategies to improve your website's visibility and reputation outside of your own site. This can include link building, guest blogging, and content marketing to increase the number and quality of backlinks to your site. Quality Backlinks are one of the most effective ways to quickly rank your site, and increase traffic, and domain authority. These services take place outside of your website to improve its online reputation, authority, and visibility.
Technical SEO focuses on optimizing the technical aspects of your website, such as site speed, mobile-friendliness, and structured data markup to improve its performance, crawlability, and indexability. It ensures that search engines can crawl and index your site effectively. It can also provide analytics and data about your SEO efforts.
Setting up Google Analytics GA4 for your website is essential for tracking and analyzing user behavior, measuring website performance, and making data-driven decisions. This service includes the complete setup of GA4, ensuring that the tracking code is properly implemented across your website. It also involves configuring essential settings, such as goals, events, and conversions, to accurately measure and analyze user interactions in accordance with your business objectives.
➕Includes:
• Guided consultation:
To help you sign up for your Google Analytics account if needed.
• Installation and configuration:
Of the GA4 tracking code on all relevant pages of your website.
• Setting up goals and events:
To track specific user actions, such as form submissions, button clicks, or purchases.
• Configuring conversion tracking:
To measure the effectiveness of your specified marketing campaigns and determine the ROI.
• Support:
You can request support for resolving your GA4 issues or for any changes required by your marketing efforts.
By implementing Google Analytics GA4, you can gain valuable insights into your website's performance, user engagement, and conversion rates. This enables you to optimize your marketing strategies, improve user experience, and drive meaningful results for your business.
Search Consoles & XML Sitemap
WordPress, Google Search Console, Bing Webmaster Tools
This service includes the setup of Google Search Console, Bing Webmaster Tools, and submitting an XML sitemap to both for your website, ensuring that it is properly connected and verified.
This service ensures that search engines can effectively access, discover, and understand your website's content. Submitting your XML sitemap to these consoles is essential for improving the crawlability and indexability of your website.
Furthermore, connecting your website to Google Search Console and Bing Webmaster Tools is crucial for monitoring your website's performance in search results and resolving any potential issues.
This ultimately leads to better organic search traffic and visibility for your website.
➕Includes:
• Verification of ownership:
We will perform the process of verifying your website's ownership in Google Search Console and Bing, which is necessary to access and utilize its features effectively.
• Comprehensive crawling of your website:
We will thoroughly crawl your website to identify all relevant pages and content that should be included in the XML sitemap.
• Generation of XML sitemap:
We will generate an XML sitemap that outlines the structure of your website and provides search engines with valuable information about the URLs, their priority, and how frequently they are updated.
• Submission to search engines:
Once the XML sitemap is created, we will submit it to major search engine consoles like Google, Bing, and Yahoo (Google Search Console, Bing Webmaster Tools, and Yahoo) to ensure that they are aware of your website's structure and can efficiently crawl and index your pages.
• Integration:
We will integrate your Google Search Console with any applicable WordPress plugins on your site that may require it.
• Support:
You can request support for resolving your search console and website issues. Google Search Console will regularly monitor your website's performance and can provide alerts if necessary. This helps identify and fix any potential issues that may affect your website's visibility in search results.
An SEO audit identifies areas for improvement on your website, provides recommendations, and helps uncover technical issues that may be affecting your site's visibility and rankings.
➕Includes:
• Scanning and analysis:
Of your website and related web services where applicable to identify areas for improvement
• A comprehensive report of your website's SEO performance
• Recommendations and plan of action moving forward
• Technical issues and errors list showing what needs to be fixed
SEO Error Fixing & Optimization
Ensuring that your website is free from technical obstacles is crucial for effective search engine crawling and indexing. Your Site Threader expert will address various technical issues that may hinder your website's performance in search engine rankings.
➕Includes:
• Broken links or 404 errors:
We will identify and fix any broken links or pages that return a 404 error, ensuring a seamless user experience and preventing search engine penalties.
• Duplicate content:
Our team will conduct a thorough content audit to identify instances of duplicate content and implement necessary measures to resolve this issue, preventing content dilution and potential SEO penalties.
• Incorrect redirects:
We will review your website's redirect setup and rectify any instances of incorrect redirects, ensuring proper redirection and preserving link equity.
• Poor URL structure:
We will optimize your website's URL structure to make it more user-friendly and search engine-friendly, improving crawlability and indexing efficiency.
• Robots.txt Issues:
Our experts will analyze and fix any issues with your website's robots.txt file to ensure that search engine crawlers can access and index your site's important pages.
• Missing Meta Descriptions or FAQ Tab Schema:
We will address any missing meta descriptions or FAQ tab schema, optimizing your website's appearance in search engine results and enhancing click-through rates.
• Other technical issues:
Our team will diligently address any additional technical issues that may hinder search engine crawling and indexing, ensuring optimal website performance.
By fixing these technical SEO issues, you can enhance your website's visibility, improve user experience, and increase the likelihood of achieving higher search engine rankings.
Schema markup involves implementing structured data markup on your website. This enhances the understanding of your website's content for search engines. It provides additional information to search engines about your website's content, improving visibility and enhancing rich snippets in search results pages (SERPs). By incorporating schema markup, you provide search engines with valuable information about your website's content, enabling them to display rich snippets and enhanced search results. This can lead to higher click-through rates, improved visibility, and ultimately, increased organic traffic to your website.
➕Includes:
• Identification of relevant schema types:
We will analyze your website's content and identify the most appropriate schema types to implement, ensuring that search engines can understand and categorize your content accurately.
• Implementation of schema markup:
Your Site Threader expert will meticulously add the necessary schema markup to your website's HTML, incorporating structured data elements such as product information, reviews, events, or business details.
• Testing and validation:
We will thoroughly test the implemented schema markup to ensure its correctness and compatibility with search engine guidelines. This step guarantees that your structured data is properly recognized and utilized by search engines.
• FAQ tab schema:
If applicable, Implementing FAQ tab schema on your website's FAQ section helps search engines understand and display the frequently asked questions (FAQs) and their corresponding answers in a more prominent manner in search results. This can increase the visibility of your website and its FAQ section when people search for specific questions. By utilizing structured data markup, search engines can better comprehend the content and present it in a user-friendly format, potentially improving the chances of attracting relevant traffic to your website.
Local SEO focuses on optimizing your business to rank higher in local search results and drive traffic to both your online or physical store based on your physical location and related information.
Business Directory Listings
BBB, Goodfirms, Nextdoor, Facebook, Foursquare, TripAdvisor, Yellowpages, Yelp, and or similar
Boost your local search visibility and increase your chances of appearing in local search results by ensuring your business is listed accurately on relevant local directories, including industry-specific directories, and review sites.
This service involves creating consistent and accurate online listings of your business information on local directories and platforms. It helps improve local search visibility and increases your chances of appearing in local search results.
➕Includes:
• Consistent and accurate business information:
We will create and update your business listings on various local directories and platforms, ensuring that your business name, address, phone number, and website details are consistent and accurate across all listings. This eliminates confusion for potential customers and helps search engines understand and trust your business information from multiple sources that reference back to you.
• Relevant industry-specific directories:
We will identify and list your business on free directories specific to your industry, which target potential customers who are actively searching for businesses like yours.
• Review sites:
We will optimize your presence on popular review sites, such as The Better Business Bureau, Goodfirms, Nextdoor, Facebook, Foursquare, TripAdvisor, Yellowpages, Yelp, and or similar. This ensures your business is visible to a wider audience and encourages customer reviews and engagement across multiple platforms.
• NAP consistency:
We will ensure that your NAP (Name, Address, Phone Number) information is consistent across all online directories and citation sources. This consistency is crucial for search engines to understand and rank your business.
• Support:
To ensure the smooth functioning of your business directory listings, request this service again and then let us know if you need support managing your business listings, updating them, or addressing any changes.
By optimizing your local business directory listings and citations on the appropriate platforms, you can improve your local search visibility, attract more customers, and build a stronger online presence for your business.
Google Maps & Other Map Directories
Google Maps, Apple Maps, Bing Maps, MapQuest, Waze, and Here Maps
With this service, we will put your business listing and location on multiple map directories.
We add your business to the map directories of Google Maps, Apple Maps, Bing Maps, MapQuest, Waze, and Here Maps for local SEO purposes.
These map directories are popular platforms that can help enhance your online presence and increase your visibility to potential customers. By listing your business on these platforms, you can improve your chances of appearing in local search results and attracting more customers to your business.
Make it easier for customers to find your business with your business's map listings properly set up!
Your Site Threader expert will ensure that your business is accurately represented on these widely used mapping platforms to help boost your local SEO.
➕Includes:
• Listing your business on Google Maps, Apple Maps, Bing Maps, MapQuest, Waze, and Here Maps directories.
• Accurate business information:
We will input your business name, address, phone number, and website details into your Map listings, ensuring that potential customers have the correct information at their fingertips with one-touch links to your site, phone, or email where applicable.
• Business categorization:
We will carefully select the most relevant categories for your business, helping it appear in relevant searches and attracting the right audience.
• Photos and videos:
We will upload your most captivating visuals, showcasing your products, services, and the overall business atmosphere. These visuals can greatly influence customers' impressions of you during their decision-making process.
• Business hours:
We will add your operating hours to your Maps listings, allowing customers to know when you're open for business.
• Reviews and ratings:
We will enable customer reviews on your Maps listing where applicable. This encourages positive feedback and can help you address any concerns promptly to maintain your reputation.
• Additional features:
We will explore and utilize additional features offered by some of these Map directories, such as adding popular times, highlighting special offers, and providing directions to your business location where applicable.
• Support:
To ensure the smooth functioning of your Map directories, request this service again and then let us know if you need support managing your map directories, updating them, or addressing any changes if needed.
By setting up your Maps listings on multiple maps platforms, you can increase your online visibility, attract more customers, and provide them with essential information to visit or contact your business.
Google My Business Setup & Optimization
Google My Business Profile
Set up and optimize your Google My Business profile with accurate business information, photos, and customer reviews. A well-optimized Google My Business profile is essential for local businesses to increase their visibility and attract potential customers. Your Site Threader expert will ensure that your profile stands out and accurately represents your business.
➕Includes:
• Accurate business information:
We will meticulously set up your Google My Business profile with accurate details such as your business name, address, phone number, website, and operating hours. This helps potential customers find and contact you easily.
• Compelling business photos:
We will select and upload high-quality photos that showcase your products, services, and the ambiance of your business. Engaging visuals can greatly influence customers' perceptions and encourage them to choose your business.
• Customer reviews management:
This will allow you or your team to monitor and respond to customer reviews on your Google My Business profile, demonstrating your commitment to customer satisfaction and building trust with potential customers.
• Category selection and attributes:
We will carefully select the most relevant categories and attributes for your business, ensuring that you appear in relevant search results and attract the right audience.
• Additional optimization techniques:
We will implement various optimization techniques, such as adding relevant keywords, utilizing Google My Business features like posts and Q&A, and ensuring NAP consistency across platforms where applicable.
• Support:
To ensure the smooth functioning of your Google My Business Profile, request this service again and then let us know if you need support managing your profile, updating it, or addressing any changes you may need.
By setting up and optimizing your Google My Business profile, you can increase your online presence, improve your local search rankings, and attract more customers to your business.