Update core CMS, themes, plugins and integrations (Monthly)
Ensure compatibility, functionality, and resolve any post-update issues
Bug Fixes & Minor Conflict Resolution
(Up to 2 hrs/month) Standard issues affecting forms, display, or usability.
⚠️ Excludes anything requiring multi-plugin debugging or external API fixes. Bug resolution hours do not count towards feature updates or enhancement requests.
⚠️Scope Boundaries:
Only for troubleshooting existing systems signed up to the plan and resolving errors
No new development, design, or strategic consulting
Ongoing communication limited to included support hours; extra hours billed at $150/hr
Excludes client delays, missing information, and third-party dependencies
All support time includes troubleshooting, investigation, communication, documentation, meetings, vendor coordination, and post-resolution verification.
Ticket allocation resets monthly and does not roll over.
Backups (Weekly) Scheduled site backups with 30-day retention and secure off-site cloud storage
Uptime Monitoring (24/7) 24/7 Uptime monitoring with automated alerts if the site goes
Malware Protection, Integrity and Vulnerability Monitoring (Scheduled and 24/7)
Continuously checks site behavior, file integrity, and configurations against established policies. Core files and tamper detection included. Database integrity and security checks (includes SQL injection protection).
Firewall & Network Protection (24/7)
Comprehensive security hardening
Firewall setup, advanced tuning, and real-time alert monitoring
Dynamic IP/bot blocking
Geo-blocking and IP whitelisting (If desired)
Custom login URLs
Force HTTPS
SSL continuity monitoring and automatic remediation
Performance checks (Monthly core web vitals & page speed audits)
Broken link scanning & Cleanup (Monthly)
Fixes applied to basic performance issues, broken links, caching, image compression and visible display issues
⚠️ Performance improvements are limited by hosting environment and third-party plugin efficiency.
⚠️Scope boundaries: Technical implementation only. No legal drafting, review, audits, or guarantees.
Client provides final content and ensures attorney approvalAccessibility (ADA/WCAG) audits, remediation, and certification are not included unless separately scoped.
⚠️ Scope boundaries: (Applies only to text, image, and video media within existing sections and layouts.)
- Limited to 2 update batches per month
- Each batch capped at up to 2 hours of execution time
- All content and media must be provided by client
- No layout changes
- No new sections
- No new page builds
- Image swaps limited to simple replacements within existing layouts only
📩 Monthly Email Report: (Emailed once a month. Also may be included in monthly video call)
Email Report Includes:
A link to your private dashboard which contains a live history of completed work, deliverables, updates, service changes, ongoing tasks, reports, and communications.
A link to your off-site cloud backups folder along with confirmation of saved automatic backups.
A report of services completed and fixes applied to basic issues, bugs, and broken link fixes
A report of the ongoing updates and patches with compatibility checks (CMS, plugins, themes, server software, and integrations)
The results of your security protocols, including any detected threats, mitigations, and automatic removal actions logged.
❤️ 🖥️ Monthly Touch-Base Video Call Meeting
(Touch-Base): 30 min Video Call
⚠️Scope: Reporting and status review only. Strategic planning, campaign ideation, roadmap development, CRO strategy, automation planning, and marketing advisory are excluded here and are available in higher tiers.
You may pause or cancel your monthly plan at any time. Please provide at least 14–30 days’ notice to ensure a smooth transition.
This helps prevent any negative impact on ongoing marketing efforts, website updates, or advertising campaigns.
Note: Immediate suspension may result in a lapse in services or performance data continuity.
⚠️ Bug resolution hours do not count towards feature updates or enhancement requests.
Includes: Up to 6 hours/month
Channels: Email, support ticket, phone, video call.
Incident Response Times:
Emergency: Up to 1-3 hours or less (website down, payment/checkout failure)
Critical: 6–8 hours or less
(partial functionality issues)
Standard: 24 hours
(non-business-critical issues)
Additional Features:
Priority Incident Response Queue
Faster response windows for critical issues
⚠️Scope Boundaries:
Expanded Backup Retention (60 Days)
Enhanced Malware Protection, Integrity and Vulnerability Monitoring (Scheduled and 24/7)
Security Audit & Assessment (Initial Setup)
Initial security audit and assessment of website, server, and integrated services
Compatibility checks to ensure all security protocols align with site functions
Activity logging and audit trail review.
Advanced Speed Optimization
Technical Performance Audit & Implement Core Web Vital improvements, script optimization, asset loading refinement and other misc. improvements.
Image & Asset Compression Pipeline Setup Implement or fine-tune automated image optimization pipelines and next-gen image formats (WebP/AVIF).
Integration & Script Efficiency Review (CRM, tracking scripts, plugins)
⚠️ Implementation is limited to allocated monthly performance hours. Server-level tuning, hosting migration, or CDN architecture changes quoted separately.
Performance improvements are limited by hosting environment and third-party plugin efficiency.
⚠️ (Page builders only. Excludes full website redesigns.)
⚠️Excludes: complex illustrations, detailed photo edits, infographics, print layouts, video work, or full branding.
⚠️ (No full custom plugins/themes).
⚠️ All development tasks in this section draw from the monthly custom development hour allocation unless explicitly stated otherwise. Unused hours do not roll over.
One-time creation and publishing of client-approved Terms and Policy pages.
Minor annual updates to policies (text/links provided by client).
⚠️Exclusions: No legal advice, audits, accessibility reviews, or compliance guarantees.
Accessibility (ADA/WCAG) audits, remediation, and certification are not included unless separately scoped.
Technical SEO, AI SEO (4 hrs/mo)
Local SEO (4 hrs/mo)
⚠️ (Basic Gravity/Fluent Forms for lead capture, opt-ins, etc.).
⚠️ Standard lead magnet formats include PDF guides, checklists, or short ebooks.
Deliverables are considered approved if feedback is not received within 7 business days.
Full copywriting >400 words, major redesigns, or advanced lead magnets may be quoted separately
Interactive lead magnets, multi-step funnels, additional copies beyond monthly allocation, Advanced lead magnets (quizzes/calculators/AI tools) quoted separately.
Scope exclusions: Advanced Interactive lead magnets, tools, multi-step funnels, additional copies beyond monthly allocation, etc.
Video production, custom design layouts, and long-form sales letters are quoted separately.
📩 Monthly Email Report: (Emailed once a month. Also may be included in monthly video call)
Email Report also Includes:
🔵🖥️ Monthly Strategy Video Call Meeting
Monthly Strategy: 45–60 min performance review, campaign planning, analytics insights & recommendations.
⚠️Total estimated time per month: ~3–4 hr (averaged with quarterly prep)
Scope: Strategic review for active campaigns; new campaign planning scoped separately.
Marketing Strategy Support during Monthly Meetings
Screen-Share Training & White-Glove Guidance during calls (CMS, GA4/GSC reports, SEO, social, Ads, CRM, content publishing workflow strategy support).
Performance dashboard review.
Sprint-Based Page & CRO Build support - Landing pages, UX tweaks, form improvements (no full redesigns)
Creation/refinement of 1-2 standard automation workflows/mo
Examples: lead capture to CRM syncing, appointment/intake routing, simple onboarding flows, etc.
Maintain existing automations & integrations (WordPress, CRM, email, booking/e-commerce, basic AI tools).
Monthly review/optimization + 2 minor change requests (≤45 min each).
⚠️Scope boundaries:
(Up to 5 hrs/mo)
Multi-step advanced workflows, complex e-commerce logic, custom code, advanced AI/chatbots quoted separately.
Workflow complexity must fit within monthly hour allocation. Multi-app enterprise automations or API-level custom integrations are scoped separately.
Automation reliability depends on third-party platforms (CRM, email, payment processors). Changes to those systems may require additional billable work.
Additional hours billed at standard hourly rate; third-party dependencies may affect reliability.
⚠️ Note: Custom or advanced staging or development environments, ongoing management, or non-update testing available as billable add-on ($125/hr).
Advanced Compatibility Testing
API integrations, CRM sync, automation workflows, and third-party plugin validation.
Version Control & Rollback Safeguards
(Where applicable) with controlled deployment and recovery options.
Core WooCommerce / FluentCart/ Ecommerce plugin updates (monthly maintenance cycle)
Basic inventory checks and verification for up to 200 active products
⚠️ (Catalog only; excludes external integrations or marketplaces)
Payment gateway testing (to confirm live checkout and order flow)
Cart functionality optimization for standard theme workflows
Sales analytics review via standard WooCommerce / Fluentcart / Ecommerce plugin dashboards (no custom reports, automations, or external data sources)
⚠️ Scope boundaries and exclusions:
Limited to 4 hrs/mo.
Subscription or membership workflows, upsell/cross-sell sequences, AOV testing, LTV, cohort or custom dashboards, Multi‑store integrations, third‑party syncs, and Advanced or product‑specific funnel custom funnels builds are not included.Does not include product uploads, bulk imports, pricing updates, or catalog restructuring unless within allocated hours.
Note: Includes up to 200 active products and 100 monthly orders. Additional product or order volume may require increased maintenance hours and separate billing.
⚠️ We implement optimization logic but do not guarantee reduced refunds, chargebacks, or subscription churn, as customer behavior is outside direct control.
Setup, integration, and management: Google Analytics (GA4), Google Tag Manager, Google Search Console, Bing Webmaster Tools
⚠️ (Up to 10-30 Google Tags Max)
GSC / Bing Webmaster Tools integration for organic insights.
Funnel metrics & conversion velocity tracking setup
Analytics
Monthly dashboard (traffic, conversions, top metrics)
You may pause or cancel your monthly plan at any time. Please provide at least 14–30 days’ notice to ensure a smooth transition.
This helps prevent any negative impact on ongoing marketing efforts, website updates, or advertising campaigns.
Note: Immediate suspension may result in a lapse in services or performance data continuity.
⚠️ Bug resolution hours do not count towards feature updates or enhancement requests.
Includes: Up to 10 hours/month including Emergency launch-week coverage.
Channels: Email, support ticket, phone, video call.
Response Times:
Emergency: Up to 1 hour or less (website down, payment/checkout failure)
Critical: 4–6 hours or less
(partial functionality issues)
Standard: 12–24 hours (non-business-critical issues)
Additional Features:
⚠️Scope Boundaries:
Maximum Backup Retention (90 Days) With priority restoration for revenue-impacting events.
Pre-Launch Security Validation
Tracking scripts, payment gateways, and form security verification before campaigns.
Proactive Vulnerability Risk Assessment
Integration-Level Security Checks (CRM, automation tools, payment gateways)
Authentication & Access Controls (24/7)
Enforced multi-factor authentication (MFA) for admin and privileged users
Login protection (limit attempts, IP blacklisting/whitelisting)
Session limits and management
Policy Enforcement Documentation & Compliance (Initial Setup)
Customized Security Policies: We work with our clients to define specific security policy rules and enforcement (e.g., Access rules, password rules, what software is allowed, what actions trigger alerts, Multi-factor authentication, etc.).
End-to-End Performance Audit (Quarterly)
Comprehensive technical review across hosting environment, database queries, caching configuration, script execution, and third-party calls. Analyze unnecessary plugins, embeds, and tracking scripts, etc.
Advanced Caching & Delivery Refinement
Server-level cache tuning (if access granted), CDN configuration adjustments, and intelligent asset delivery strategies (lazy loading, deferred scripts, critical CSS extraction).
Database Optimization & Query Refinement
Clean up bloat, optimize indexes, and fine-tune WordPress query performance for dynamic page delivery.
Code-Level Performance Optimization
Deep optimization of HTML, CSS, JS, and PHP where inefficiencies exist and removing redundant scripts, combining/minifying, async loading, etc.
⚠️ Notes: Hosting-level and CDN architecture modifications is limited to what your Hosting and CDN provider may allow us to modify. The aim is measurable, infrastructure-level performance gains that compound beyond front-end fixes.
⚠️Excludes: complex illustrations, detailed photo edits, infographics, print layouts, video work, or full branding.
Revenue-Impact Code Improvements. Custom code tweaks, scripts, and tracking adjustments tied directly to measurable KPIs.
Custom Dev Hours
(Up to 7-10 hours / Month total)
⚠️ Revenue Sprint initiatives are prioritized, executed sequentially, and capped within 8–12 development hours per month. Full redesigns, full-funnel rebuilds exceeding monthly hours, or multi-system overhauls are quoted separately.
Full tech setup of all compliance pages (ToS, Privacy, Cookie, optional other notices).
Cookie banner configuration with auto-refresh of policy links, consent logging, and opt-out tracking.
Annual review support for client-provided updates (technical implementation only).
⚠️Optional integration with compliance monitoring tools (e.g., GDPR/CCPA auto alerts) quoted separately.
Scope boundaries: Still no legal drafting, auditing, or guarantees. Client retains responsibility for final content.
Accessibility (ADA/WCAG) audits, remediation, and certification are not included unless separately scoped.
Keyword Research & Rank Tracking (On-Site Focus) (2 hrs/mo)
⚠️ Content implementation beyond hours billed separately.
Search engine rankings, traffic growth, and backlink placements are not guaranteed due to algorithm changes and third-party platform control.
⚠️Client must provide subject matter expertise, approvals, and brand positioning guidance in a timely manner. Delays may shift content timelines.
Blog posts capped at < 1,500 words unless otherwise scoped.
One revision round per asset included.
Competitor content gap analysis
Topical authority mapping
Conversion-Driven SEO
Conversion-optimized blog CTAs
SEO-to-Lead magnet integration
Funnel-aligned content strategy
Organic traffic revenue attribution tracking
Funnel-aligned landing page & conversion copy development
Multi-channel campaign coordination (SEO, content, ads alignment)
Ongoing conversion-focused content optimization
Create/refine up to 2 authority lead magnets/month (ebook, guide, checklist, or AI-assisted content)
Includes landing/opt-in pages, multi-step forms, thank-you pages, and full email/CRM automation integration
GA4/GTM conversion tracking, GSC insights, and advanced conversion/lead attribution reporting
Up to 5 minor iterations per lead magnet.
⚠️ Additional major redesigns quoted separately
Advanced formats (quizzes, calculators, interactive tools, etc. (within monthly allocation)
⚠️ Scope exclusions: Additional lead magnets beyond monthly allocation, new page builds, or full redesigns.
Advanced lead magnet eligibility and complexity are determined at our sole discretion based on scope, feasibility, and monthly allocation.
📩 Monthly Email Report: (Emailed once a month. Also may be included in monthly video call)
Email Report also Includes:
🟢🖥️ Monthly Executive Video Call Meeting
Monthly: Performance review, growth, SEO, GA4/GSC/GTM, Ad ROI, revenue attribution.
⚠️Scope: Executive-level reporting and revenue strategy; extra custom analysis scoped separately.
Marketing Strategy Support during Monthly Meetings
Dedicated account strategist and manager
Revenue and performance support
Performance dashboard, KPIs and forecasting review
Revenue attribution modeling
Sales pipeline automation & reactivating campaigns for cold leads/customers
Referral trigger workflows
Automation performance audits & optimization
Monthly review & workflow fine-tuning
⚠️ Scope boundaries: Complex AI agents, custom SaaS systems, and advanced integrations are quoted separately.
SMS provider must be provided by client.
Structured deployment process Structured QA validation and controlled releases for revenue-driving pages, launches, funnels, and promotional updates.
Conversion Deployment Checklist
Verification of CTAs, checkout flows, payment gateways, automation triggers, and retargeting pixels.
Revenue-Protected Rollback System
Emergency restoration protocol for live campaigns if performance-impacting issues occur.
Production-Mirrored Staging Environment
Infrastructure closely replicating live conditions for high-traffic testing.
Campaign & Funnel Testing Environment
Safe testing of landing pages, checkout flows, tracking scripts, and A/B experiments before paid traffic activation.
Multi-step abandoned cart recovery up to 5 templates. (email)
Product margin and LTV tracking data analytics review
⚠️ Scope clarity: This tier owns revenue retention, but excludes full redesigns, third-party SaaS custom builds, and non-core integrations. Focus is on optimizing existing workflows and revenue funnels.
Quarterly revenue projections and budget scale recommendations.
Custom GA4/GTM/CRM data to measure pipeline and revenue impact.
⚠️ If Client retains ownership of analytics accounts, Access to required platforms must be granted. Historical data integrity is dependent on prior setup quality.
1–4 email campaigns/month
Monthly newsletter strategy support
Revenue promotion calendar
Segmented broadcast campaigns
Automated nurture sequences
List growth strategy
Deliverability monitoring
Subject line A/B tests
⚠️ Email content must be created by or in conjunction with client for brand and topical accuracy.
Conversion Rate Optimization (CRO)
⚠️ Revenue Sprint KPI focus is mutually agreed upon at the start of each month and limited to one primary metric.
⚠️ Statistical validity depends on traffic volume. Low traffic may limit test accuracy.
⚠️ Ad spend not included. Recommended minimum: $2,000+/mo.
⚠️ Performance may be limited by site speed, platform, or third-party tools.
You may pause or cancel your monthly plan at any time. Please provide at least 14–30 days’ notice to ensure a smooth transition.
This helps prevent any negative impact on ongoing marketing efforts, website updates, or advertising campaigns.
Note: Immediate suspension may result in a lapse in services or performance data continuity.
- Excludes anything requiring multi-plugin debugging or external API fixes.
- Bug resolution hours do not include feature updates or enhancement requests.
- Excludes anything requiring multi-plugin debugging or external API fixes.
- Bug resolution hours do not include feature updates or enhancement requests.
- Excludes anything requiring multi-plugin debugging or external API fixes.
- Bug resolution hours do not include feature updates or enhancement requests.
- Excludes anything requiring multi-plugin debugging or external API fixes.
- Bug resolution hours do not include feature updates or enhancement requests.
- Excludes anything requiring multi-plugin debugging or external API fixes.
- Bug resolution hours do not include feature updates or enhancement requests.
- Excludes anything requiring multi-plugin debugging or external API fixes.
- Bug resolution hours do not include feature updates or enhancement requests.
- Excludes anything requiring multi-plugin debugging or external API fixes.
- Bug resolution hours do not include feature updates or enhancement requests.
- Excludes anything requiring multi-plugin debugging or external API fixes.
- Bug resolution hours do not include feature updates or enhancement requests.
