Ask for changes anytime from your dashboard, and we work through them in order.
Good to know:
A custom request is one task, like updating a page, adding a form field, adjusting a layout, or setting up an email account. Several small edits on the same page count as one. Bigger requests count as more than one (a new page counts as 3), and we'll always tell you before starting if something counts as more than one or needs a quote.
Your ongoing monthly services (updates, security, backups, reports, SEO, content, and everything else listed in your plan) are separate and never use your custom requests.
Fixes for anything we manage are included and don't use them either.
Small revisions to a finished custom request are included (up to 2 rounds); bigger changes count as a new custom request.
Custom requests don't cover full redesigns or new websites, new online stores, custom plugins or themes, large migrations, legal writing, copy over 400 words, photography or video, or work on any other website or business; those are quoted as one-time packages.
Extra custom requests are $100 each. Delays in your replies, approvals, access or assets delay the related requests.
Unused custom requests don't roll over.
Your website, domain, and business email are hosted, set up, and looked after for you.
Good to know: Sites that outgrow these limits move to the next plan's hosting or a custom quote.
One person handles your business accounts, logins, and office tech.
Good to know: Google Workspace or Microsoft 365 seats stay in your name and are billed by the provider.
Your site stays updated and working, without you lifting a finger.
Good to know: Fixes don't use your custom requests. Complex multi-plugin problems and outside software (API) fixes are quoted separately.
Real help from someone who knows your site, not a ticket queue.
Good to know: Covers fixing what you already have, not new projects or consulting. Delays from missing info or outside vendors don't count against response times. Tickets reset monthly.
Fixes and help for anything we manage are included and don't use your custom requests. If the same problem keeps coming back, we'll recommend a one-time fix project.
Quick admin tasks under 15 minutes (like a password reset) may not count as a custom request.
Response time means we've acknowledged the issue and started work, not that it's fixed.
Emergencies (site down, can't take payments or leads, or a security breach) are answered every day, 7 a.m.-9 p.m. Central.
Critical issues count business hours, and everything else counts business days (Monday-Friday).
Issues must be reported by ticket or phone. Support tickets are for things that broke; new work and changes are custom requests.
Planned time off is announced at least 7 days ahead; response times pause during that time, and emergencies are still monitored.
Your site, email, and business systems are protected and watched around the clock.
Your site stays fast, so visitors don't leave before it loads.
Good to know: Speed is partly limited by your host and plugins.
Small changes to your pages, done for you each month.
Good to know:
Design and development use your custom requests; a new page counts as 3.
Full redesigns, custom plugins or themes, large multi-page redesigns, complex graphic design, and work beyond your monthly custom requests are quoted separately on every plan.
Your policy pages set up and published from your provided content.
Good to know: Technical setup only: no legal writing, review, or guarantees. Accessibility (ADA/WCAG) work is quoted separately.
Your site is set up so Google, Bing, and AI assistants can find and understand it.
Good to know: This plan reports on AI visibility. Fixes and ongoing optimization start at Growth Partner.
Keep your content fresh without touching the website yourself.
Good to know: You provide the content. No layout changes, new sections, or new pages.
A clear monthly summary of everything we did and how your site is doing.
A short monthly call to review your report and answer questions.
Good to know: Status and questions only. Strategy and planning start at Growth Partner.
Bigger requests, more of them at once.
Faster hosting with room to grow.
Includes everything in Growth Stability
We also make sure your tools keep working together after every update.
Faster answers and more support.
Deeper protection, plus a full security check when you start.
Deeper speed work so your pages load fast on every device.
New pages and improvements designed to turn visitors into customers.
Your legal pages set up and kept current.
Good to know: Technical setup only: no legal writing, review, or guarantees. Accessibility (ADA/WCAG) work is quoted separately.
Get found on Google, maps, and AI assistants like ChatGPT, and keep climbing.
Technical SEO + AI SEO
AI Search Visibility
Local SEO
Content
Good to know: AI answers change often. We track and improve visibility, but can't guarantee mentions or rankings.
A steady way to turn visitors into leads you can follow up with.
Good to know: Approved automatically if there's no feedback within 7 business days. Copy over 400 words, major redesigns, and advanced formats are quoted separately.
Reports that show what's working and what to do next.
A monthly planning call to review results and decide what's next.
Good to know: Deeper training and new marketing strategies are scoped separately.
Tasks that run themselves, so leads and clients never slip through the cracks.
Good to know: Advanced workflows, complex logic, custom code, and AI agents are quoted separately. Tool subscriptions like SMS or chatbots stay in your name and are billed by the provider.
Changes are tested on a private copy first, so updates are tested before they reach your live site.
Good to know: Custom staging setups and non-update testing are quoted separately.
Your online store stays updated, working, and ready to take payments.
Good to know: Covers up to 150 products and 75 orders a month. Subscriptions, upsells, custom dashboards, and multiple stores aren't included.
Know exactly where your visitors and leads come from.
Good to know: If you keep your own analytics accounts, we just need access. For health practices, we keep tracking off booking and intake pages, and website forms don’t collect health information.
Find where visitors drop off, and fix the biggest leak.
Good to know: Paid ads and A/B testing start at Revenue Accelerator.
Includes everything in Growth Stability plus:
More requests at once, handled first.
Hosting built for busy sites, online stores, and ad campaigns, so you stay fast when traffic spikes.
Problems get caught and fixed before they cost you sales.
The fastest response, with extra cover during launches.
The strongest protection for sites that take payments and run campaigns.
Speed work at every level, from images to the database.
Good to know: Hosting and CDN changes depend on what your provider allows.
More pages and design work, focused on revenue.
Good to know: Full redesigns, full funnel rebuilds, and multi-system overhauls are quoted separately.
Your legal pages, cookie consent, and AI rules all set up properly.
Good to know: Technical setup only, no legal writing or guarantees. Compliance monitoring tools are quoted separately.
Built to outrank competitors.
Bigger monthly limits
Keyword Tracking & Content
Premium AI Search Visibility
SEO That Converts
Good to know: Rankings, traffic, and AI mentions can't be guaranteed. Timely input and approvals from you keep content on schedule. Content beyond these limits is billed separately.
Premium lead magnets with full follow-up built in.
Good to know: Major redesigns are quoted separately.
Leadership-level reporting on growth, revenue, and AI visibility.
Up to two growth strategy sessions a month, plus priority access to Jake between calls.
Good to know: Extra custom analysis is scoped separately.
Automations that win back leads, bring in referrals, and save you time.
Good to know: Complex AI agents, custom software, and advanced integrations are quoted separately. Tool subscriptions stay in your name and are billed by the provider.
Every launch is tested first, and can be rolled back quickly.
More completed orders and more repeat customers.
Good to know: Store emails are set up once, then tuned monthly. Full redesigns, custom software, and non-core integrations are quoted separately.
See which marketing actually makes you money.
Good to know: If you keep your own analytics accounts, we just need access. For health practices, we keep tracking off booking and intake pages, and website forms don’t collect health information.
Regular email campaigns that bring customers back.
Good to know: You can approve every email before it's sent. Extra campaigns are billed separately.
We run your Google and Meta ads and keep improving your pages, so more visitors become customers.
Ads (Google + Meta)
Conversion improvement
Tracking & launches
Good to know: Ad spend is paid on top, directly to Google and Meta. We recommend $2,000+/mo, so plan for $7,500+/mo in total. Ad spend is never refundable. Not running ads? We put that time into content, A/B testing, and automations instead. For health practices, we keep ad tracking off booking and intake pages. Test results depend on having enough traffic.
Includes everything in Growth Partner plus:
First-Month Guarantee: full refund of your first month, minus any one-time setup already done (Simple Migration $350, ad setup $500), if you're not satisfied after a “make it right” call; you keep the work. Ad spend is never refundable, because it's paid directly to Google, Meta, or another Ad Platform. Only the First-Month Guarantee includes a refund. Service promises are our standard, with no refund or credit attached.
Service promises
Delays in your replies, approvals, or assets delay the related requests and monthly services. Content is approved automatically if there’s no feedback within 7 business days. If we’re waiting on you past the end of the month, that deliverable is marked complete.
A custom request is one task, like updating a page, adding a form field, adjusting a layout, or setting up an email account. Several small edits on the same page count as one. Bigger requests count as more than one (a new page counts as 3), and we'll always tell you before starting if something counts as more than one or needs a quote. Your ongoing monthly services (updates, security, backups, reports, SEO, content, and everything else listed in your plan) are separate and never use your custom requests. Fixes for anything we manage are included and don't use them either. Small revisions to a finished custom request are included (up to 2 rounds); bigger changes count as a new custom request. Extra custom requests are $100 each. Delays in your replies, approvals, or assets delay the related requests. Unused custom requests don't roll over.
Every plan is a complete package covering your website, hosting, email, IT, security, and support. Your ongoing monthly services run automatically, and your custom requests are on top of that. The higher plans add more growth work, more custom requests, and faster response times.
Custom requests: 5 per month, worked on 1 at a time. Fixes for anything we manage are always included.
Hosting, domain & email: managed WordPress hosting, a domain, professional email, 24/7 uptime monitoring, and SSL
Business IT: Google Workspace or Microsoft 365 administration, plus office network and firewall management for one location, all managed remotely
Security: daily off-site backups kept 30 days, malware and vulnerability monitoring, website firewall, two-factor login, and email authentication (SPF, DKIM, DMARC)
Maintenance & performance: monthly WordPress, theme, and plugin updates, bug fixes included, Core Web Vitals checks, broken link scans, and fixes for common slowdowns
SEO & AI visibility: SEO setup, Google Search Console and Bing Webmaster Tools, sitemap submission, quarterly checks of how AI tools answer 5 of your customers' questions, and making sure AI search tools aren't blocked from your site
Support: website, email, and IT help included, up to 3 non-urgent support tickets a month, and emergencies answered within 5 hours (7am–9pm CT, every day)
Compliance, reporting & strategy: Terms, Privacy, and Cookie pages published, a monthly report with a dashboard link, and a monthly 30-minute call
Custom requests: 10 per month, worked on 2 at a time, including new pages (each counts as 3), landing pages, graphics, automations, and tracking.
SEO & AI search: monthly technical and AI SEO work, tracking of 10 customer questions across ChatGPT, Copilot, Perplexity, and Google's AI, and llms.txt maintenance
Local SEO: Google Business Profile optimization, quarterly directory cleanup, and a yearly listing push to 50–100+ directories
New content: 1 SEO blog post or AI answer page every month
Lead generation: a free guide or checklist every quarter, with a sign-up page and lead source tracking
Analytics & automation: Google Analytics, Tag Manager, and Search Console managed for you, a monthly dashboard, a basic cookie consent banner, and a new or improved automation every quarter
Conversion & e-commerce: a monthly review of where visitors drop off with 1 recommended fix, plus checkout testing and store updates if you have an online store
Stronger hosting & security: performance-optimized hosting, 60-day backups, automatic malware removal, real-time threat alerts, a staging site with rollback, and a speed audit with Core Web Vitals improvements
Faster help: up to 5 non-urgent support tickets a month, emergencies answered within 3 hours, priority queue, and a 45-minute monthly strategy call with screen-share training
Custom requests: 15 per month, worked on 3 at a time in the priority queue, with same- or next-business-day turnaround on small requests.
Paid ads: Google and Meta ad management, 2 new ad versions a month, 1 A/B test running at all times, and a monthly conversion sprint. Ad spend is paid separately to Google and Meta; we recommend $2,000+ a month. Not running ads? We put that time into extra content, A/B testing, and automations instead.
SEO content & AI authority: 2 content pieces a month (1 SEO blog post and 1 AI answer page), tracking of 25 keywords and 25 customer questions across 5 AI platforms, and comparisons against up to 3 competitors
Email marketing: up to 2 email campaigns a month, segmented sends, nurture emails, and list cleanup, all approved by you before sending
Advanced lead generation & follow-up: a lead magnet every other month (including quizzes or calculators), a new or improved automation every month, multi-step email and text follow-up, win-back campaigns, referral requests, and AI-drafted review replies you approve
Revenue tools: heatmaps, session recordings, revenue attribution, quarterly revenue projections, abandoned cart and upsell emails, and failed-payment recovery
Enterprise-grade hosting & security: auto-scaling hosting for traffic spikes, a CDN, 90-day backups with priority restore, security checks before every launch, and written security rules for your team
Compliance: an upgraded cookie banner with consent records, yearly policy review support, and an AI use policy for your staff
Top priority: up to 6 non-urgent support tickets a month, emergencies answered within 1 hour, executive reports, and two 45-minute strategy calls a month with priority access to Jake between calls
Each plan covers one website for one business. Custom requests reset monthly and don't roll over.
| Site Threader | Typical agency | Freelancer | Hiring in-house | |
|---|---|---|---|---|
| Who does the work | One senior expert who knows your business | Often junior staff, handed off between people | One person, usually one skill | Several hires to cover every skill |
| Contracts | None. Pause or cancel anytime | Often 6–12 month terms | Per project | Salary, benefits, and hard to undo |
| Hosting, email & IT | Included in every plan | Usually extra, or not offered | You manage it yourself | Separate vendors and bills |
| Emergency response | Answered in 1-5 hours 7am–9pm CT, depending on your plan. | Ticket queue | When they're available | Business hours only |
| Asking for work | Under a minute in your dashboard | Meetings and email chains | Texts and email | You manage their time |
| Reporting | Leads, revenue, and next steps monthly | Clicks and impressions | Rarely | Depends on the hire |
| Money-back guarantee | First-month money-back guarantee after a make-it-right call. (Request within 30 days) | Rare | Rare | Not possible |
